Photo by: @andreaesme Image Source: Unsplash

You’ve spent the year hearing all of the cliches, from “these are unprecedented times” to “we’re living in a new normal.” 2020 has shaken the foundation of many of our industries, and beauty is no exception. While in the last decade, the industry had 4.6% growth, according to a McKinsey report on how the beauty industry has changed during the COVID-19 pandemic, early estimates show that there’s an estimated 20% contraction of beauty purchasing in 2020. …

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beauty brand building and product development platform

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