Introducing Creator Nova Insiders

Creator Nova
5 min readAug 19, 2020

What is the Creator Nova Insiders program? Be one of our first creators launching your own beauty line.

Photo by: Christina @ wocintechchat.com Image Source: Unsplash

What is Creator Nova Insiders?

We are starting Creator Nova Insiders to introduce our first group of creators to Creator Nova, making entrepreneurship more accessible to individual creators and growing companies.

Insiders have exclusive access to our service and will be the first creators designing their own beauty products with Creator Nova. Our team will tailor products specifically for you and your requirements, making sure that we find the right suppliers to design exactly what you want.

Creator Nova’s founders will work with you as your “personal COO.” Our team has the strategy and operational expertise to manage your launch and day-to-day sales, while you can focus on best serving your customers and following. During weekly meetings between you and our founding team, you will get access to a vetted and curated list of high-quality manufacturers, advice on inventory and demand planning and guidance on packaging and branding. These consultation meetings are free as part of the Creator Nova Insiders program.

Our goal is to democratize entrepreneurship in beauty. We believe creators have a strong grasp of what their followers and consumers would love in a beauty product, but do not always have the right access to knowledge and resources to successfully launch an actual beauty line. Creator Nova will focus on all the details behind the scenes — handling logistics with product, payments to the suppliers and inventory management.

What are the benefits of Creator Nova Insiders?

  • We believe direct ownership of a brand offers lucrative financial opportunities for creators. With access to suppliers, inventory management, packaging advice and much more, digital creators can use Creator Nova to capture higher profits per sale on merchandise compared to most standard brand sponsorships. For growing beauty businesses, Creator Nova’s platform can save time and money by removing the burdens of searching for the right suppliers, planning for demand, managing inventory, finding high-quality packaging options, etc. Our example below shows the sales potential for various followings with an average engagement of 1%.
  • We believe Creator Nova’s team and service can provide the operational support needed to successfully launch a beauty brand. Up to 90% of beauty product launches fail within a year. We believe this is largely due to operational challenges, like lack of access to the right suppliers, inaccurate inventory and demand planning, fulfillment issues, etc. Creator Nova’s service addresses each of these obstacles.

What kind of beauty products can I launch with Creator Nova?

You can launch the following products with Creator Nova:

  • Lipstick
  • Lip Liners
  • Blushes
  • Bronzers
  • Highlighters
  • Eyeshadow
  • Eyeliners
  • Nail Polish

Our manufacturers are equipped to produce a wide range of products, so if you have another product in mind that isn’t listed here, we will work with you!

Why join Creator Nova Insiders?

Creators recognize they are uniquely positioned to offer products that their followers will love. Unfortunately, launching a brand is out of reach for many without access to capital, knowledge and resources.

Creator Nova wants to change that. As a Creator Nova Insider, you’ll have the opportunity to build your business from the ground up with our support, ensuring the highest chances of success. As one of our first creators on our platform, your requests and suggestions will shape the future of Creator Nova — you’ll play a role in making entrepreneurship more accessible not only for you, but also others.

How can I apply to Creator Nova Insiders?

To apply to Creator Nova Insiders, fill out our 5-min application (there are only about 10 quick questions!). A member of the team will reach out to you afterward to learn more about your interest and goals. If you are accepted into the program, we will begin onboarding as a Creator Nova Insider.

Meet your Creator Nova partners

As an Insider, you will work closely with our founding team. We believe in transparency and building meaningful relationships with the creators we work with.

From Left to Right: Mark, James, Grace

Our co-founder Mark has expertise in startups and scaling, having worked for Alibaba and in venture capital. With a strong entrepreneurial background, Mark is the ideal business partner for creators to innovate and maximize the potential of their personal beauty brands.

James, also a co-founder, brings experience from Amazon and a number of direct-to-consumer startups, including Minted. An operations and strategy expert, he’s the ideal person to make sure Creator Nova’s creators have access to the best supply chains to create the highest quality products. James and Mark both met at the Kellogg School of Management in Chicago.

Grace has experience in beauty product development, strategy, and supply chain from BareMinerals and Urban Outfitters. She completed her MBA at Columbia Business School in New York City.

With our cross functional expertise, our team is uniquely positioned to help you launch and scale your brand. Apply to our Creator Nova Insiders program today!

Sources:

Deloitte: “Shades for success: Influence in the beauty market

--

--